Pricing Calculator

Where the Sun Shines and the Numbers Align

Product Information

Pricing Scenarios

Click labels to customize

Customize the name of each scenario. Your labels will carry through the entire calculator.

Scenario
Direct to customer
To resellers
Large qty orders

Retail

Your highest price. Charged directly to the end customer. Should reflect your full margin goals.

Wholesale

Sold to resellers who mark it up. Typically 40–60% of retail. Lower margin, higher volume.

Bulk / Custom

Discounted for large orders. Lower margin per unit — volume makes up the difference.

Labor & Production Costs

Per Unit

Labor cost is calculated automatically from hours × rate. Material cost feeds in automatically from the Materials table below.

Cost Item
Retail
Wholesale
Bulk / Custom
Material Cost (auto ↓)
$0.00
$0.00
$0.00
Hours to Make (per unit)
Hourly Labor Rate ($)
↳ Labor Cost Per Unit
$0.00
$0.00
$0.00
Packaging Cost ($)
Overhead Per Unit ($)
Other Cost ($)
TOTAL COST PER UNIT
$0.00
$0.00
$0.00

Materials Breakdown

Auto-feeds cost above

List every material that goes into one unit. The total feeds automatically into Material Cost above.

Material NameUnit of MeasureCost Per Unit ($)Units Used Per ProductCost Per Product ($)
$0.00
Total Material Cost Per Unit$0.00

Goals & Market Context

Set your profitability targets and add competitor pricing for reference. Each scenario can have its own margin goal and volume projection.

Goal / Context
Retail
Wholesale
Bulk / Custom
Target Profit Margin (%)
Expected Units Per Month
Competitor Low Price ($)
Competitor Mid Price ($)
Competitor High Price ($)

Pricing Results

Three Scenarios